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  1. Is your website easy to read?

    Patterned or speckled backgrounds decrease readability, as does unusual or inconsistent fonts.

  2. Does the first page load fast enough?

    The first page of your website should take no longer than ten seconds to load.

  3. Is it clear from the beginning what it is you do?

    In the first few sentences a website should communicate what it is you do and what it is the customer will gain from doing business with you.

  4. Is your website easy to navigate?

    If you make it too difficult or confusing to find any information then people will quickly become frustrated and leave

  5. Is your contact information easy to find?

    One way to ensure that potential customers can easily find how to contact you is for you supply a link to your contact information in the same place on every page

  6. Are you annoying your customers with ads?

    One way to annoy those that visit your website is by using pop-up advertising for products and services that have nothing to do with what it is you are offering

  7. Is your website out of date?

    If the information on your site is obviously out of date viewers will likely leave the site and never return

  8. If you are trying to portray a professional image, does it look professionally designed?

    If you are thinking of creating a new website, and you can afford it, it pays to hire a professional.

    This topic is covered more in-depth in our Introduction to internet based marketing report, coming soon.