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If you’re thinking about CRM (Customer Relationship Management) for your business Microsoft has an article available on their website detailing seven questions you should ask yourself. Here’s a quick summery:

  1. How different are your customers? If your customers cover a board range of characteristics a CRM system may make managing customer information much easier.
  2. How often do they buy something? If so, what? If customers buy on a fairly frequent basis, or buy a variety of products, CRM can be essential in knowing who’s buying what, how often and those times of year when those purchases are likely to occur.
  3. Do you need help in watching overall trends?
  4. Need help watching for internal competition or needless duplication?
  5. How do you communicate with customers? If it’s through varied means, ranging from face-to-face to phone or Internet contact, a CRM system may be invaluable in keeping customer communications focused and organized.
  6. Can you and will you and your employees actually use it?
  7. Will it enhance your customer relationships?

To see the full version of this article click here. To learn more about CRM click here.