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Google Analytics is a free service, provided by Google, that tracks your website visitors and provides you with excellent tools for analysing the information. So why would you want to track the traffic of your website?

So you can:

  1. Identify whether any changes you make (to your website or website marketing) are having the desired effect.
  2. Identify areas for improvement e.g. is one page on your site causing potential customers to leave?
  3. Create and track goals for the future
  4. See how visitors interact with your site. Seeing where people go and what they do may help you gain a better understanding of your customers e.g. what they are most and least interested in.

So why would you use Google analytics?

  1. Its free and fast to implement – All you need to do is sign up, then get your website developer to paste the four lines of code Google provides you with on to every page of your website.
  2. It’s fully integrated with Google Adwords – So if you are using this form of advertising then it’s easy to see how effective it is and how you might be able to improve it.
  3. It has all the features you would expect from a high end analytics offering while still being user friendly.

Google analytics can tell you a great deal about the visitors to your website such as: what pages they are visiting, how long they spend on each page, how many of your visitors are new to the site or are returning, where they come from geographically, how they got to your site and much more.

Click here to sign up for your free Google analytics account or for more information click here