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Google has recently released a new tool called Google Insights for Search, which allows you to analyse what people are searching in a number of ways.

With Google Insights for search you can:

  1. Find out what people in your area are searching for most.
  2. Choose a search term and see on a graph how many people are searching for that term over a period of time (see the trend). You can also limit this to a particular location like just New Zealand or just Auckland.
  3. See on a map of the world or your selected country how search volume for a particular term differs geographically. This allows you to identify areas that are most interested in your search term.
  4. Compare the search volume of different terms on a graph.

According to the Google Insights site some of the practical applications of this new tool could include: examining the seasonality of a particular product or service to better anticipate demand, comparing two competing brands to see which is searched most, or identifying new geographic markets.

To try out Google Insights for Search click here